Our Story

In July 1997 on a basketball court the name GREENCASHANOVA was born. I had a huge passion for that sport, but I could not afford the expenses that came with it, not even the ball. So, it was hard for me to level up my skill. The name was not to brag nor showing-off, instead it was a way of motivating myself due to my financial situation.

One day, one of my schoolmates lent me a
SPALDING Basketball for a few months which gave me access to play in any team, not because I was a good player, simply because I came with the ball, and they had no other choice than let me play. I remember scoring once during the game and that last shot gave them the victory, I remember screaming over
and over: ''GREENCASH AIN'T OVER'', it's just the Beginning.

So, I decided to turn GREENCASH AIN'T OVER into this clothing Brand, as a way of motivating anybody with dreams to be more self-disciplined in order to overcome any fear that prevents them from pursuing their dreams, telling their story and taking financial risks.